Inbound Marketing
is a long-term strategy for attracting ideal customers to your website, and educating them with high-value content. It’s all about education, building trust, and creating the right demand for your solution with loyal customers and brand ambassadors.
It’s a marketing methodology which fulfils the needs of the modern (often skeptical) digital buyer: a buyer who has access to more information than ever before, and wants to navigate the buyer’s journey at a pace that’s right for them.
But this is long-term strategy that can take six months or more to generate a significant ROI. Most start-ups don't have that time to spare. They'll need happy, loyal customers in the future; but first, they need rapid, scalable growth.
With the growth of blogs, search engines, social media platforms and Q&A sites, people started to block-out traditional marketing tactics, and seek out the information they needed on their own terms.
As the new breed of marketing solutions evolves into the Growth Principles, inbound marketing channels support and cultivate the bedrock that sustains revenue and extends the lifetime values of the client.