GROWTH MARKETING

Growth Hacking 
For Today's Start-Ups

Growth Marketing Principles

Content Marketing Evolution

Defined:
Growth Hacking is an obsessive focus on data & testing, Growth Hacking is about engineering and finding quick wins to boost growth.  

Growth Hackers aren't concerned about relational or social content. They're the people quick to through out slow moving trends and focus on "hocky-stick" style results in the short term..

There's only so long you can hack your growth. Sooner or later, your company will need consistent, predictable growth. If you haven't laid the groundwork of building from the ground up by then, it's already too late.

Growth Marketing is an approach combining the long-term growth of Inbound & Content Marketing with the rapid, short-term benefits of Growth Hacking ("push it till it breaks"). 

While it focuses on awareness, it cares just as much about evaluation, expansion and referral. It's a full-funnel approach, built from the ground-up for growing a solutions such as SaaS business - a way to quickly experiment and test crucial growth hypotheses, while building a foundation for long-term customers that will use and love your product andbecomeproduct ambassadors. 

CORE PRINCIPLES OF GROWTH MARKETING 
  • Customer-centric. Marketing needs to help them, first and foremost. 
  • Full-funnel. Customer retention is just as important as acquisition. 
  • Educational. Educated customers are better customers. 
  • Experimental. Don't guess when you can test, and be willing to use any tool that works. 
  • Data-driven. You can't improve what you can't measure, and testing & feedback are essential.  
  • Fast. When something works, scale it quickly and effectively. 


Inbound Marketing is a long-term strategy for attracting ideal customers to your website, and educating them with high-value content. It’s all about education, building trust, and creating the right demand for your solution with loyal customers and brand ambassadors.

It’s a marketing methodology which fulfils the needs of the modern (often skeptical) digital buyer: a buyer who has access to more information than ever before, and wants to navigate the buyer’s journey at a pace that’s right for them. 

But this is long-term strategy that can take six months or more to generate a significant ROI. Most start-ups don't have that time to spare. They'll need happy, loyal customers in the future; but first, they need rapid, scalable growth.

With the growth of blogs, search engines, social media platforms and Q&A sites, people started to block-out traditional marketing tactics, and seek out the information they needed on their own terms. 

As the new breed of marketing solutions evolves into the Growth Principles, inbound marketing channels support and cultivate the bedrock that sustains revenue and extends the lifetime values of the client.

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