- (the art of gentle persuasion) is re-inventing the marketing agency model. With the combined experience of multiple executives across the industry, you could say we know a thing or two about consumer behavior, identity design, and crafting promotional campaigns. This is why our customers come back to us for advice and ideas.
With performance guarantees and our agency relationships, you have the assurance that you are hiring the support you need and your investment is returning benefits on many levels.
We offer 3 levels of Base Services:
See List Overview
- Full Charge CMO Role
- Marketing Team - Monthly Task Management & Execution
- Marketing Support Team - "Project of the month"
We focus on your business and what is important to you in the next 90-120 days, with the future in mind. Consideration is given to the ultimate goal of building your business for the long term, but you have immediate needs that have to be addressed and in a timely manor. The building blocks of your brand must work together to lead traffic towards conversions, build memory value, and create a credible impression.
Therefore, it makes sense to understand that brand marketing is not only about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a unique solution.
The objectives that a good brand campaign will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer to take an action
- Cements client loyalty
- Strategy Session with Company Principals:
Understanding where you've been and where you're going is our initial concern. We don't want to take you out of your product alley, rather magnify your accomplishments to create a tornado effect that simply maximizes return on your principle investment and working capital.
- Regular Team Meetings
with everyone involved in the tasks at hand. The strategy session will produce the first planned phase of objectives to accomplish in the initial 90-120 day window. With that firmly in mind, we meet with your team to support and report on implementation, coordinate necessary elements, and manage deliverables.
- Measurement, Reporting & Analysis
is a key element to your success. Often regarded as a "seat-of-the-pants" evaluation, we take the guessing out and give you a firm process for tracking, calculate the impact on resources, and project the viability towards growth.
- Phase 2 Planning is the natural by-product of the campaign outcomes. We reconnect with company principals to review the previous campaign period and demonstrate ways to build on the new momentum. If desired, a new campaign window is created, team selected, and process reviewed. The scope is entirely up to you, non-contractual in nature, and scale-able to fit within your budget planning schedule.
All things considered, these should be delivered:
The main element is to present your company/product in the way you want to be perceived, i.e. value-based, discounted-volume based, limited-availability, or exclusive executive/high net-worth consumer. Then we add your personality into the branding and detect the optimal channels for communicating with the right market.
We understand how to relate the details of the love you have put into your company, and translate that into language your audience can relate to their own experience. Positioning you as the ONLY solution and first choice creates the memory value for a strong reputation and referrals.
Communication Research, Budgeting, and Broadcasting
As we detect the proper communication channels to match the interest and conversations of your intended audience, we negotiate the most effect communication package. Not all channels are created equally and each one needs the right amount of intent to be effective. This can greatly affect your budget and overall timing of deliverables. We provide you with options in "good-better-best" scenarios with projected outcomes. We want to be sure your are comfortable with your marketing and advertising decisions, also to avoid ineffective and costly mistakes.
Our 120 day timeline will take us through phase one. These dates can be expected to shift slightly depending on insights gathered during our research, and the number of iterations needed before sign-off.
PROCESS STAGES IN PHASE ONE
| Week 1
||Target Market Analysis
| Week 2-3
| Week 4
||Channel Assessment and Budget Analysis
| Week 5
||Final Revisions & Approval
| Week 6-8
| Week 9-12
||Brand to Audience Communication
| Week 13-16
||Track, Measurement, & Analysis
Base Fees: Monthly fees include weekly meetings with your team members, project management, and initial research. Additional consideration may be required for larger projects.
Graphics and Online Channel Communications:
$50-$75 per hour
TDB based upon presentation and client approval
Channel Advertising Costs:
Our policy is to negotiate and pass along as many agency discounts as available.
If we have not completed our tasks in the agreed upon timelines, we continue working at our own expense until we do!
for a sample of the various project profiles across many industries and audience types!
We specialize in SMB and Entrepreneur driven companies. Categories include but are not limited to:
- Dentists, Chiropractors, Personal Services
- Financial Planning
- Retail Store Locations
- Jewelers and Online Store Merchandise
- Consultants and Public Speakers
- Residential Service Contractors
From 1984 to present, the realm of our activities have included Consumer Promotions, Dealer Incentives, Corporate Merchandise and Company stores, Franchise Marketing, Business Identity creation and marketing, New Product introductions, and much more...Just Ask!
AVERAGE CAMPAIGN BUDGET
Typical Basic Item Expenses
| 4 Months Marketing Services and Incidental Expenses (graphics, etc)
||$1,500 - 2,500
| Website Development and Hosting
||$ 900 and up
| Advertising/Channel Marketing - TBD, (approximate average investment per channel)
||$700-1000 per month
Thanks for taking the time in considering COAX for your projects. If you have any questions or would like to schedule a no-obligation idea session, please don't hesitate to get in touch with me directly.
All My Best,