Outbound Marketing the Inbound Way: How to fuel your local sales engine
Devon Hennig • September 28, 2019
FOUR YEARS AGO, I was sitting at my desk in the Vendasta marketing department—which, back then, consisted of myself, my CMO, and an overworked-yet-surprisingly-mellow designer—when our CEO, Brendan King, whirled into the room and declared, “Marketing’s main focus needs to be about leads. That’s all you guys should worry about. Leads, leads, leads.” He was […]
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